Live today: service request routing from five websites
On October 14, 2026, we verified inquiry routing from Masterline Facilities, Masterline’s corporate website, Masterline Construction, IQ’s marketing website, and NCRC into IQ.
The connection preserves the original submitted answers and clearly identifies the originating website. Campaign attribution is retained when available. A record arriving from NCRC remains identifiable as an NCRC inquiry, while a construction request retains its own context.
Why original answers and attribution belong together
Attribution answers where an inquiry came from. Original answers explain what the person asked for. Useful field service management software needs both kinds of context; a source tag alone cannot explain the customer’s need.
This release is about connecting submitted inquiries, not creating a record for every anonymous visitor or proving which marketing channel produces the best customers. Website traffic, search impressions, and submitted inquiries are different measurements.
Active development: the connected customer lifecycle
The broader workflow being prepared connects original inquiries to customer relationships, Sales ownership, stages, next actions, dates, and history. It includes verified links to estimates, work orders, and invoices, explicit linked Sales email-status synchronization, and a separate private acquisition workflow for Tim.
That lifecycle expansion is not yet released. A completed intake integration is not the same as complete customer-lifecycle automation. Customer promises, dispatch, financial actions, and acquisition decisions remain human responsibilities.
Internal field service software, built in the business
IQ is an internal operating system built and used inside Masterline. It is not currently offered for public sale. These build notes explain verified capabilities and work in progress, rather than promising a finished software product.
The next measure of success is whether the connected information helps the team do useful work. We are not claiming improved response times, conversion rates, or savings before those results have been measured.